Leap

Group Profile

Managers requiring a combination of core marketing principles with implementation of sales and account management strategies, with at least 4 to 5 years of experience in commercial functions, (consumer and business to business markets)

Learning Objectives

• Identify, develop and manage key accounts using customer relationship management principles

• Understand purchasing trends and impact on sales

• Explore and appraise sales management processes

• Link sales management to strategic marketing processes

Contents

• Changing world of purchasing from strategic sales and marketing perspectives

• Profitable Segmentation Strategies

• Customer Relationship Management Principles

• Organize for Effective Customer Relationship Management

Structure

Use of industry wide input, world-wide examples and case studies.

Information and Registration

Lapia International BV ¦ Atn. Mrs. M. Keizer ¦ Vijverlaan 2a 3737 RH Groenekan ¦ Phone: +31 346 214998 ¦ Fax: +31 346 214828 ¦ E-mail: lapia@lapia-int.com ¦