-
In
what business do we want to be in?
-
Does
our strategy support our ambitions?
-
Do we
anticipate next business opportunities?
-
Who
are our long term, profitable, customers?
-
What
are their needs and preferences today and tomorrow?
-
Can we
differentiate sustainably from competition?
-
What /
who is our benchmark?
-
Do we
exceed continuously customers expectations?
-
Are we
the most profitable in the industry?
-
How
impacting is the route to mind of those customers we
have decided to serve?
-
How
effective is our route to market, the distribution
chain, the value chain?
-
Do we
have the right enablers in place?
-
Are we
truly a market driven organization?
-
Do we
generate value to our Firm?
