Leap

Marketing I - Marketing Basics

Group Profile

Managers from all Product Divisions, National Organizations and Staff Departments requiring market orientation, seeking to understand customer and consumer needs in a competitive environment and having limited marketing experience

Learning Objectives

Understand the marketing terminology and principles Use basic tools and methods to draw competitive strategies Analyze channels of distribution Understand the basics of the marketing plan

Contents

The Foundations of Marketing Customer Needs and Differentiation Developing the Marketing Mix Developing the Marketing Plan

Structure

Use of industry wide input, world-wide examples and case studies.

Information and Registration

Lapia International BV ¦ Atn. Mrs. M. Keizer ¦ Vijverlaan 2a 3737 RH Groenekan ¦ Phone: +31 346 214998 ¦ Fax: +31 346 214828 ¦ E-mail: lapia@lapia-int.com ¦