Leap

Link to Marketing Articles

Group Profile

Managers from all Product Divisions, National Organizations and Staff Deparments requiring market orientation, seeking to develop business activities departing from market opportunities and having at least 2 to 3 years of experience in commercial functions, in consumer/professional/industrial markets or longer experience in non-commercial functions.

Learning Objectives

• Pro-act to changes and trends in the business environment

• Use and sustain competitive strategies

• Use methods to analyse industry, competition and channels/customer needs

• Use marketing instruments to segment, target, position and communicate to markets

• Formulate marketing plans structurally

• Integrate to other functions to improve customer orientation

Contents

• Strategic Marketing

• Competitive Marketing Strategies

• Building and Maintaining Brand Integrity

• Managing the Marketing Mix

• Relationship Management

• Integrating Marketing in the Organization

Structure

Use of industry wide input, world-wide examples, case studies, application to an assignment.

Information and Registration

Lapia International BV ¦ Atn. Mrs. M. Keizer ¦ Vijverlaan 2a 3737 RH Groenekan ¦ Phone: +31 346 214998 ¦ Fax: +31 346 214828 ¦ E-mail: lapia@lapia-int.com ¦