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Marketing 3
Marketing III -
Strategy Alignment
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Dates: |
Location: |
Fee p.p.: |
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On
request |
Groenendael / Eindhoven, NL |
€
2625 |
fees include residential costs
Group Profile
Managers from all Product Divisions, National
Organizations and Staff Departments requiring a
strategic orientation, seeking to create market based
visions of business success, with at least 4 to 5 years
of experience in commercial functions, in consumer/
professional/industrial markets or longer experience in
non-commercial functions.
Learning Objectives
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Identify forces
driving global competition
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Plan approach
to manage stakeholders interest
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Build
organization with shared goals
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Set economic
activities with distinctive competencies
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Develop
activities directed to strengthen the brand
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Make market
driven strategic plans
Contents
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Challenges of
global marketing
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Evaluating
stakeholders principles
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Strategic
relationships and networks
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Building and
maintaining strong brands
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Market driven
strategic planning
Structure
Use of industry wide input, world-wide examples, case
studies, application to an assignment.
Information and
Registration
Lapia International BV ¦ Atn. Mrs. M. Keizer ¦
Vijverlaan 2a 3737 RH Groenekan ¦ Phone: +31 346 214998
¦ Fax: +31 346 214828 ¦ E-mail:
lapia@lapia-int.com
¦
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