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MnM
Marketing for
non-Marketers
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Dates: |
Location: |
Fee p.p.: |
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On
request |
Eindhoven, NL |
€
910 |
fees do not include residential
costs
Group Profile
Operational staff with at least one year of experience,
who need a basic solid insight of marketing processes.
Learning Objectives
Gain insight into markets and customers and into
marketing principles and concepts to support the
customer orientation drive.
Contents
Grouped around th themes Foundations of Marketing,
Customer Needs Differentiation and Developing the
Marketing Mix.
Structure
Use of industry wide input, world-wide examples and case
studies.
Highly action oriented and high powered.
Information and
Registration
Lapia International BV ¦ Atn. Mrs. M. Keizer ¦
Vijverlaan 2a 3737 RH Groenekan ¦ Phone: +31 346 214998
¦ Fax: +31 346 214828 ¦ E-mail:
lapia@lapia-int.com
¦
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