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Marketing Principles and
Management
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Dates: |
Location: |
Fee p.p.: |
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On
request |
to
be determined |
€
1820 |
fees do not include residential
costs
Group Profile
Managers requiring marketing orientation having 2 to 3
years of experience in non-commercial functions.
Learning Objectives
Gain insight into markets and customers and into
marketing principles and concepts to support the
customer orientation drive.
Contents
Grouped around the themes: Strategic Marketing,
Competitive Marketing Strategies, Building and
Maintaining Brand Integrity, Managing the Marketing Mix,
Relationship Management, Integrating Marketing in the
Organization.
Structure
Use of industry wide input, world-wide examples and case
studies.
Information and
Registration
Lapia International BV ¦ Atn. Mrs. M. Keizer ¦
Vijverlaan 2a 3737 RH Groenekan ¦ Phone: +31 346 214998
¦ Fax: +31 346 214828 ¦ E-mail:
lapia@lapia-int.com
¦
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