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International Programs
for Growth and Profitability
Marketing I
(Marketing Basics)
Marketing
terminology and principles, main tools and methods to
draw competitive strategies, channels of distribution,
structure of the marketing plan.
Marketing II
(Strategy and Planning)
Pro act to
market changes and trends, use and sustain competitive
strategies, apply methods and marketing instruments,
formulate marketing plans, integrate to other functions.
Marketing III
(Strategy Alignment)
Identify
forces driving global competition, plan approach to
manage stakeholders interest, build organization with
shared goals, set economic activities, develop
activities directed to strengthen the brand, make
strategic plans.
Marketing 4
(Bootcamp)
For your
marketing plan, review the assumptions, focus on the
strategic and tactical approach, address issues of
implementation and make an integrity and validity check.
Marketing for non-marketers
Insight in
marketing concepts and principles, to support the
customer focus.
Marketing Principles and
Management
Practical
knowledge of marketing strategies and application to
support the customer focus.
Customer Relationship Management
(CRM)
Combine
core marketing principles with tasks associated with the
implementation of traditional sales and key account
management strategies. Management techniques, focusing
on the identification of key buying influences and the
decision of making processes of sophisticated customer
base are examined. Profiling key issues and
professionalise sales and marketing functions to respond
to CRM trends.
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